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Consistency vs. Flexibility

In The Gregg Reference Manual, William A. Sabin said this of applying one style to all circumstances: “It is the impoverished person who meets every situation with the same set of clothes.” Copyeditors are charged with enforcing consistency, but new editors have a tough time knowing when to be flexible.

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What’s in a Logo?

Applying style to a trademark, brand, or company name is tricky when it’s not obvious what the company itself thinks.

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Lowercasing the First Word of a Sentence

As a reader of Macworld, I am accustomed to reading sentences and headlines that start with iPhone or iPad—with the lowercase initial letter intact. Though some may consider this a defilement, capitalizing the first word of a sentence, in certain cases, is negotiable.

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