A style guide comparing Associated Press style and Chicago style for editors, writers, teachers, students, word nerds, and anyone else who gives a dollar sign, ampersand, exclamation point, and pound sign about style.

What’s in a Logo?

Applying style to a trademark, brand, or company name is tricky when it’s not obvious what the company itself thinks.

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Lowercasing the First Word of a Sentence

As a reader of Macworld, I am accustomed to reading sentences and headlines that start with iPhone or iPad—with the lowercase initial letter intact. Though some may consider this a defilement, capitalizing the first word of a sentence, in certain cases, is negotiable.

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